The genius behind bumGenius! diapers talks with New & Green
Thursday, June 25th, 2009
I’d like to introduce to you, Jenn, the owner of CottonBabies and inventor of bumGenius Diapers.
First of all, tell us how many children you have and their ages. I have 3 kids – Andrew is 6. Oscar is 3 and Elsie is 4 months.
What was your biggest inspiration for your bumGenius Cloth Diaper invention? All of our products have been designed out of a need for something different. The Cotton Babies One-Size Microfiber Insert (now the bumGenius One-Size Microfiber Insert) happened one night when I was sewing some inserts up for a customer. I had a snap press in the laundry room and late one night, totally on a whim, I added a snap to the insert to try making it shorter. I still remember walking out of the laundry room, showing Jimmy the insert and asking him what he thought! He loved it and we were off and running. We both thought it made sense to design a diaper to work with our insert. The demands of a growing business and having another baby meant that it took some time for that dream to become reality. When it did though, bumGenius was born.
Can you tell us about your decision to have your products made in Egypt and what the factory is like there (working conditions, etc)? The decision to open the Egypt factory was based on the growing demand for bumGenius and to meet the international market. The majority of the diapers we distribute in the US are made in our Colorado factory. The Egypt factory was established with very deliberate intention of making sure we not only meet, but far exceed, Egyptian labor standards of living and working. Our priorities are a positive and healthy work environment. Our staff there is happy and well-paid. They are skilled workers and are able to meet our high production standards. We are proud of the factory that has been established there and the work we get to do with them.
Do you recommend a one size diaper for families planning on using their diapers for more than one child? The one-size fits most babes from 7-35 lbs. The number of diapers in a stash and the quality of the care for those diapers will determine how long the overall diaper stash lasts. We recommend a minimum of 24 diapers for one baby. We can’t guarantee that those diapers will last through a second child, but with good care it is possible. Our own diaper stash has been used on Oscar (now three) and is now on Elsie (four months).
What is your best tip for families just starting out in the world of cloth diapers to help them be successful? Just dive in and use your diapers! If you have questions, call our customer service line at 888-332-2243. We’re here to help with everything from first-time-use questions to how to wash your diapers.
What is your best tip for mothers who have a dream of starting their own business? My biggest tip for anyone would be to avoid debt. And always put your family first.
Can you tell us some of your strategies to balance your roles of mother and business owner? I bring Elsie to the office with me every day. I also try to take Fridays off so we can spend more time together as a family.
Thanks Jenn, we appreciate your time spent with us. Keep up the good work. Your diapers are changing the world!





